Our Vivid Vision keeps us focused on our goals, and it reflects the results we will get by January 31st 2028. Our Vivid Vision is our roadmap to success, and it is shared with every stakeholder in our company. We are so grateful that you are part of our company and the dreams we are building together. 

Our Team

We have an incredible team that is diverse, professional, welcoming, responsible and fun to work with. Our team members have a sense of ownership and are true leaders who help the management team to see the blind spots. Their feedback is always appreciated and valued. Our instructors are recognized by being with a great attitude, own a growth mindset and are ready to connect with kindness. For the hiring process we have a very detailed process, each applicant delivers an hour class depending on their specialization to the hiring manager as part of the interviewing process. Each applicant will be evaluated with a rubric already created that adjusts to our business needs. During the onboarding process, each instructor will complete a training where we introduce our Vivid Vision and go through expectations, goals and responsibilities.

Our Members

We have 65% of latino community members in both, online and physical location. They are hard working professionals and students from a wide variety of backgrounds. This is the first studio that offers most classes in Spanish in Boston. Our community is friendly, respectful and loyal to our business. Most of the new members come to our studio through recommendation. We grow every day, currently we have 600 members and still growing exponentially. Our studio is in full capacity, and we had the need to start looking for more physical locations for potential studios. 

Membership

This is our first digital product that we launch. We offer online pre-recorded and live yoga classes, guided raja meditation, holistic wellness workshops and tools that help our members to connect with themselves and empower them to listen to their intuition and take action from their highest self. They can connect over the phone, computer or tablet through a user-friendly application. This membership gives them access to selected in person events that we host in Boston. Our members are getting results in different areas of their lives and come to us with amazing testimonies about how the membership has impacted their lives in a positive way. Currently, we have 350 members in the membership and continue growing. 

Yoga Studio / Cafeteria 

As I walk in the studio, my eyes shine with happiness and gratitude. This studio has two floors, the first floor has a cafeteria inspired by Costa Rica culture. The space is full of plants, wide windows that allow amazing natural light, tables are made of wood and there is a seating area on the floor with cozy cushions. There is a mini library section in the back with books of personal development, wellness, healthy food and business that our members can read at the cafeteria. Also, there is a souvenir section near the main front counter with crystals, palo santo, mugs, artisan jewelry, mugs, hats, T-shirts and Costa Rican coffee. We offer only healthy and clean small bites, sandwiches, delicious desserts, and functional juices.  We host events with recognized fitness brands such as Alo during the weekend including a monthly “coffee party” with a live DJ during a Saturday afternoon full of high energy, quality coffee, tea, cold drinks (zero alcohol) and matcha. We attract a combination of young professionals and adults who want to make friends or just want to have a fun afternoon in a healthy way. 

Upstairs is like another world, there is a front desk as you walk in where members check in. The front desk team member is specialized in customer service, members feel welcomed and seen. The studio has huge windows with natural lights, plants, clean and new equipment with earthly color mats and blocks. We have two rooms, both rooms have infrared heat for hot yoga and the bathrooms have 5 showers, 5 toilets, (3 women, 2 men) available towels to shower, shampoo, lotion, pads. Members feel like they are going to the spa, it is a whole experience. 

Retreats

We host 1 annual retreat in the mountains, 85% of our members come to the biggest event of the year and 25% are new clients. We host it during the summer in New Hampshire the last weekend of August from a Friday night to Sunday midday. There is yoga and meditation during the three days. We serve only vegetarian food made from a local latino entrepreneur. We bring recognized speakers from the wellness industry and instructors that bring unique experiences such as soundbaths, reiki and beathwork. 

Physical Products

Members are able to find unique products in our online and physical store. We have personalized mats, blocks, straps, crystals, palo santo, hats, t-shirts, artisan jewelry and Costa Rican coffee.

Marketing / Media

We communicate through several channels, Instagram, Facebook, TikTok, YouTube, website and podcast. We have a marketing team member that works as a contractor that will come to our special events and studio to create content and manage the business social accounts. We outsource an IT service that provides support for our team and our members with any technological issue 24/7.  

Finance 

As we are growing physically and digitally, our profit margins grow by 15% every year. We hire an accountant as a contractor who works with the Profit First style that aligns to our business. We keep track of our finances making sure they are healthy and sustainable for the upcoming years. Our team gets a fair and competitive rate pay and gets access to all workshops and special events we host throughout the year. Our team members will receive a bonus depending on profits of the business at the end of the year.